Tracy Jo Schwenson (Tracy) is President of Iron Dragonfly, Inc. (founded in January of 2011), a corporation that specializes in providing clients accounting, bookkeeping, and business consulting services. Tracy also has a sole proprietorship business – Eveolution Jewelry (founded in June 2003). During Tracy’s 42 years of business experience, she’s learned a “few” things about being self-employed and networking her business that she likes to share with others.
As an RN for over 35 years, Barbara worked with the Mentally Ill, Developmentally Disabled, Veterans, Dementia, and as a Nurse Case Manager, with individuals who were sick and injured. She supported them with medical issues as well as emotional ones, such as depression, loss of identity and family, and aging.
Her experience as an Psychiatric Nurse and Nurse Case Manager, as well as her own personal journey, taught her skills and knowledge about providing people with emotional support to move them forward. She was able to segue into Coaching, learning additional skills to become the best Coach she could. She coaches looking at the whole picture with her focus to support you, the individual.
Sandra Gylfe is a Damsel In Defense Pro. She teaches women & men on how to use Damsel In Defense self-defense tools. Sandra has been a Sergeant in a volunteer program at a local Police Department for more than 10 years. She and her husband Don, who has been a Reserve Police Officer from the same local Police Department, have patrolled together on Saturday nights. In fact, along with Sandra and Don, their two daughters also volunteered at same department together for a portion of the time. They were named “Team Gylfe” by the department. Sandra, her husband, and oldest daughter all attended the police academy together at Santa Rosa Junior College. This experience in law enforcement is what gives Sandra her drive to pursue her current avenue to empower people to learn to defend themselves.
Sandra has been featured in the WorldWide Women Foundation & Summer Solstice Spirited Woman Top 12 Pick List.
Cheryl is the owner of Cypress & Cedar Properties. She uses her passion for design and her passion for helping people to buy distressed houses from owners who need to sell quickly, then fixing up the house for the next owner to come in and take it over.
Cypress & Cedar Properties
Ann Jonas is passionate about helping and supporting others to raise consciousness and shift from struggle to surrender. Over the last 20 years she has worked as a massage therapist incorporating energy work and as a birth doula and childbirth educator and is currently building a life coaching practice as well as holding workshops from the perspective of supporting people in moving from horrendous to heroic. She approaches her work from a holistic, intuitive, spiritual perspective.
Esther Penn, M.D. is the owner and sole provider at Esther Penn, M.D. Medical Aesthetics, offering natural-looking cosmetic Botox and Dysport for the reduction of frown lines, crow’s feet, and forehead lines, as well as “Spa Brow” treatments. In addition, Dr. Penn offers dermal fillers Juvéderm and Restylane for lip enhancement and for both upper and lower face volume restoration for a more youthful appearance (cheek bone area, nasolabial folds, marionette lines). Rx-only Latisse for longer, thicker, darker eyelashes is available as well.
Trained as an Ophthalmologist (eye MD and surgeon), Dr. Penn turned her attention to the artistic pursuit of Medical Aesthetics, and thoroughly enjoys providing individualized, personalized care in a warm, welcoming environment.
Physician, Medical Aesthetics
Esther Penn, M.D. Medical Aesthetics
314 Mendocino Ave
Santa Rosa, CA 95401
My hope is that you will begin to embrace your space with a little inspiration and some new ideas that I will freely provide to you.
My Specialties are:
Managing Moves and Relocations
Disabilities and Chronic Pain
Errands and Shopping
De-clutter and Downsizing
Debra Shine’s background includes 38 years of sales, marketing and business consulting with a wide variety of companies to increase their bottom line and have them succeed. Debra has also raised capital for clients.
Debra began her career with four start-up computer companies, two of which went public. She achieved unrivaled sales in the Midwest by establishing a $13M distribution channel in only two years. Exceeding this initial achievement, she developed a $50M international market in two years for a Fortune 500 company.
Recently, Debra consulted in the development and launch of Kaleidoscope, the digital marketing display, including all aspects, raising funds, sales, business development strategies, contract negotiations, marketing, internal protocols and staffing. Now Debra is creating new markets and channels to sell and license Kaleidoscope.
Debra offers Marketing $eminars (live or virtually) and Developmental Days that help businesses create effective and powerful plans to grow. Marketing drives sales, and sales drive the growth and success of your business!
As the owner and founder of Flagship, you can benefit from her consulting talent. She brings a wealth of experience to any client or business.
Consultant and Master Strategist
Flagship Leading The Way
Eshawn is a motivated person that enjoys using her creativity to assist individuals and small businesses. She has developed and maintained websites over the past 20 years. As web development changes, she constantly updates her skills to keep up with the latest tools available to assist her clients.
She also worked in with a local public access station and various local organizations to produce and air their programs. Learning along the way how to complete multi-camera shots, interview and edit video.
Eshawn enjoys helping others to “get the word out” about their business, whether via the web or through video.
PO Box 3565
Santa Rosa, CA 95402
Jennifer is “Jane-of-all Trades”. She especially enjoys working with children and being involved in the arts. She loves singing and puppetry. She is a member of the San Francisco Bay area Puppeteers Guild.
She is a graduate of Mills College. She has been working on her own personal development for the past 14 years. She brings energy & excitement to everything she does.
She is enjoys teaching and looks forward to teaching people of all ages about financial wellness and helping them build their way to financial freedom.
Jill Scherer is in real estate and property management, but in 1991 she discovered direct sales. She was a Consultant with Creative Memories for 17 years and then with Silpada Designs Jewelry for 8 years, rising to the top 2% of both companies.
After Silpada Designs closed the business last summer, Jill considered retiring from direct sales but couldn’t pass up the opportunity to join Rodan + Fields.
She and her husband of 36 years, Martin live in Santa Rosa. They have 2 adult children and one adorable grandson!
Rodan & Fields
Ann has been in the graphic arts field for more than half her life, and has owned AVM Graphics in Petaluma since 1997.
Her target market includes non-profits, small and micro businesses. She has lived in Petaluma since 1993 with her husband Sal. She is a Petaluma Chamber member, a Rotarian and a member of the Northbay Alliance of Professional Women. For fun, she sings in a blues band.
Ann brings her creativity, passion for excellence and pro-active planning to every job. Her secret to success is building long-lasting relationships with her clients with a clear commitment to improving her client’s bottom line while keeping their message consistent.
Imee loves to empower women and men to live healthier and more vibrant lives. Her vision is to improve the quality of life of men and women around the world through better health & prosperity. With over 12 years’ experience, her passion is helping people gain more energy, vitality, improved sleep, mental clarity, peak performance, enhanced lean muscle & lost pounds and inches.
Imee also loves mentoring those who want freedom and abundance in their lives. She loves helping people build legacies and change their families and communities for the better.
She firmly believes that we can have it all: optimal health, time and financial freedom.
Imee Birkett was born and raised in the Philippines. She graduated from the University of the Philippines with a B.S Statistics degree, magna cum laude. She took her MBA at UCLA. Prior to owning her global online business with Isagenix, Imee was HMO Finance Director for Blue Cross of California.
Imee is happily married to Chuck, and they have 2 wonderful sons, Ryan and John. Imee loves life and loves living in Marin with her family and goldendoodle, Angel.
Debra Iervolino is a Personal Shopper and Corporate Sales Executive at Macy’s Santa Rosa Plaza. Her goal and passion is to help you look and feel your very best by focusing on your individualized shopping needs. This complimentary service is designed to serve you, your family and your business.
Whether you’re planning a trip, looking to restyle your wardrobe or replenish your home or office, as your Stylist and Personal Shopper Friend at Macy’s, Debra will be your insider and keep you informed on new arrivals and availability throughout the whole store. Call or text Debra to schedule an appointment or just stop by and say hello.
Executive Personal Shopper
Macy’s By Appointment & Corporate Sales
800 Santa Rosa Plaza
Santa Rosa, CA 95401
Seven miles safe was way too close when wildfires swept the North Bay area where Micki now calls home. Boxes of print photos filled closets and years of digital photos lived on a 12 year old hard drive. That was the catalyst to finally take action. Learning to safeguard, organize and share her journeys, Micki realized her passion to help others curate their photo collections and launched Journeys Photo Solutions.
Micki earned her bachelor ‘ s degree from Old Dominion University in Studio Art and Master of Science in Human Services from National Louis University. This unique combination along with over 30 years of experience in leadership roles in government, non-profit and the private sector has forged a tenacity to see a vision become reality. She has earned certification through the Association of Professional Photo Organizers.
She and her husband Jay have traveled cross county by motorcycle and were
full-time RVers before settling in California. They are now raising their
3 grandsons and enjoy supporting them in their music, sports and scout
Sharon is originally from the Detroit, Michigan area and has been in Northern California since 1985. She comes from thirty years’ experience in the banking industry in Lending, Community Relations and Regulatory Compliance. She also spent eight years in the nonprofit sector in various capacities as a Capital Campaign Director, a Fund Development Manager and as a Consultant.
She now works in the Financial Services industry with Primerica and helps families earn more money, become properly protected, debt free and financially independent. Sharon teaches people how money works so they can make informed decisions about how to take control of their finances.
Besides her participation in Northbay Allliance of Professional Women and the Rohnert Park Chamber of Commerce, Sharon is a Rotarian with her husband in the Rohnert Park-Cotati Club.
She loves to garden, paint, ballroom dance and take hikes in nature. She and her husband Art love traveling up the Northern Coast of California and live with their two cats Lucy and Lacey.
Commitment, Integrity, Compassion.
Just three little words, but they mean so much. Paula Reinhold of Stearns Lending knows the value of each of those words and it shows. With a background in credit reporting and marketing for many years before deciding to enter the mortgage industry, her experiences left her with a vast amount of knowledge in customer service. “I also worked in accounting,” she says. “So the mortgage industry made sense as the perfect culmination of all my experience. I like numbers and I love helping people.” Paula is also well versed in helping repair credit and in future purchase planning.
Paula has an innate desire to make a difference in the lives of her customers, working hard to give each client the best mortgage lending experience possible. “I want to give them the right loan, not just any loan,” she says adding, “I have seen so many people’s financial futures ruined by bad lending practices and I am committed to educating my clients and working with them to find out what their specific needs and goals are.
Paula also cares about the future of her community. A resident of Sonoma County since 1989, Paula believes that giving back is the responsibility of every successful businessperson. She previously served on the board of the Education Foundation of Cotati and Rohnert Park, where she held positions as treasurer and two terms as president. Paula also served as PTA president at Rohnert Park’s Monte Vista Elementary School, Mountain Shadows Middle School, and Technology High School.
An active Rotarian, Paula earned the coveted Rotarian of the Year from her club in 2005, served as her club’s president in 2008-2009 and is currently finishing a two-year term as Assistant Governor, responsible for 3 clubs in Petaluma and 2 clubs in Rohnert Park/Cotati. In 2006, Paula and her husband were presented with the Sonoma County Spirit Award in recognition of their personal contributions and leadership qualities that inspire others. That year, she was also honored as Volunteer of the Year for Service Groups/Non-Profits. “Earning each of those was a special honor,” she says. “But I looked around at all that had been done by others and realized just how much there is left to do. It was very humbling.” Paula has either worked on or organized many events and volunteer projects in her community including the Education Foundation’s Sharing of the Green fundraiser, a homeless assistance project in Rohnert Park and most recently Rotary’s Helping Hands Senior Assistance project. One day each month, Rotarian teams help seniors with small fix-it tasks they can no longer do on their own. Paula is a visible, committed example of benevolence in Sonoma County.
“I want to make a difference in people’s lives,” she says. “Whether it’s through my volunteer work or through educating my clients on the best loan product for them, I want to have a positive impact on those around me.” That’s why time and time again, Paula finds that her business is centered on referrals. Once people work with her and experience the difference, they feel comfortable referring their friends and family to her for all of their lending needs. Part of that stems from her hands on approach. “I stay in touch with my clients and my REALTOR partners regularly keep them updated on the lending process and the current lending environment,” she says. And she has formed close bonds with the REALTORS she works with. “They know that I am taking good care of their clients, that’s why they send them to me.”
Paula Reinhold is married to her husband of 29 years and has two grown sons. In her spare time she loves being with her family, traveling, reading, and enjoying their Sonoma Mountain property.
Paula’s close personal connection to the community and to the unique individual needs of each of her clients makes her the sensible choice.
Call or email her today for your purchase and refinance needs.
Senior Loan Officer
Monica Moura obtained her BA in Communications in 2007 at SSU and after three years of working for a Non Profit in the Social Services field, she returned to school at SRJC to obtain a Small Business Management Certificate in 2012.
Monica is the daughter of a Contracting Engineer who also is a Real Estate Developer, Landlord and Investor. With the guidance of her father, she started investing and saving for her future at sixteen and now has over 10 years experience in watching the markets. She loves being a resource for people and teaching them how money works and helping people protect their wealth.
Monica is California Life Insurance Licensed and has obtained a Series 6 and 63 License. She also holds a Notary Commission from the CA Secretary of State.
Michelle Martin is a positive, energetic, visionary ally to business owners and families in our communities. As a successful entrepreneur, she helps people find solutions to difficult challenges. Michelle has built a career at Primerica by helping people with their financial goals. She works and resides in beautiful Sonoma County, and serves people in many areas of the west coast.
Her vision for creating stronger businesses and families (whereby people make more income, are properly protected, debt free, and financially independent) has been a driving focus and passion of hers since 1999. Her interest in education and building a more financially educated country were key in her founding the Financial Literacy Program that has served multiple schools in Sonoma County since 2010.
She is a Regional Vice-President with Primerica, and she is also President of Northbay Alliance of Professional Women. She is the mother of two dynamic sons, she loves growing orchids, rescuing cats, and is a true crusader who fights for the freedom and rights of others on a daily basis.
Regional Vice President, Primerica
Tatjana Janga worked in the financial industry in her home country of Latvia. Now living in the USA ,she has achieved her professional goals and has become a registered representative working with Primerica Financial Services. She actively participates in many community events. She likes jewelry and cats and she also has a professional hobby as a nail designer.
Dawn Dolan is a certified practitioner of Acupoint Nutritional ( or Integrative) Testing. She is also a practitioner of Jin Shin Jyutsu, a needle-less body work practice that relies on Acupuncture meridians to balance energy flows and body systems. She is a strong advocate for integrative health care, consulting with medical doctors, chiropractors, acupuncturists and various bodywork practitioners.
Kathleen Coghlan is an Enrolled Agent Tax Preparer who is licensed by the IRS to prepare taxes and represent clients before the IRS and the States. She has also been recognized by QuickBooks as an expert, earning her the title of QuickBooks Pro Advisor.
Located in Sonoma County, she is a Full Charge Bookkeeper with over for over 30 years of experience in helping clients achieve the best personalized accounting system for their business. Her moto is to work her way out of a job while helping her clients feel at ease with their accounting systems.
Kathleen Coghlan, EA